Dutch bicycle manufacturer, Vanmoof discovered that by printing a picture of a TV on their delivery box reduced delivery damage to their bicycles by 70 – 80 per cent. With bike sales growing online, manufacturers are always having to think of better ideas to package their products so that they arrive safely with their new owner.

Bicycles, which can often come packaged in big cardboard boxes, similar to TVs have a tendency to get dropped and arrive damaged. Here at The Bicycle Hub, we’ve had several experiences of this!

Creative Director of Vanmoof, Bex Rad wrote on the company’s blog “Our boxes are about the same size as a (really really reaaaally massive) flatscreen television. Flatscreen televisions always arrive in perfect condition. What if we just printed a flatscreen television on the side of our boxes? And just like that, shipping damage to our bikes dropped by 70 – 80%.”