The Government released their road safety statement in December 2015 and already it has been lamented by many cycling enthusiasts for its lack of commitment to cycle friendly street designs. 

“The statement fails to highlight the necessary requirements to improve cycling infrastructure which is discussed regularly at a local level.”

“Cheltenham is the perfect example of a town exploring the possibility of mimicking European cycling cities like Copenhagen & Amsterdam who put the safety of cyclists as of upmost importance to any transport development”

The statement suggests road safety is put onto the onus of the individual and highlights the use of technological advancements such as autonomous emergency braking systems as preventative measures to lower the number of deaths on our roads.

There is also an emphasis upon fairer and more responsive insurers to reward young drivers and lower the total number of uninsured drivers on the road.

“There is a real desire and need in Cheltenham for cyclists to feel safer. This will not come from the reliance on the individual to protect others. If we’re to make the cycling revolution a reality we need to see tangible action and productive measures.”

Local charities and Borough councillors are continuing to give support to introduce a 20mph speed limit across Cheltenham. The motion was introduced by Lib Dem councillor Roger Whyborn. “Research shows that impacts at 20mph are rarely fatal, impacts at 40mph are nearly always fatal and 30mph is usually serious” added Mr. Whyborn.

“Cheltenham has a real shot of pioneering cycling as a sustainable, safe and alternative form of transport. To long have decisions gone against the cyclists in the town and now we need the Government to show willing and desire to improve the frankly, antiquated infrastructure in place”